I'm putting together a free mini email course on
membership/subscription websites and I thought Business Fastlane
members would also be interested in learning more about them.
I'll combine several of the mini lessons and post them this week
so you don't have to wait for them like you do with emails.
Let's start with the basics:
Before we get too far I want to make sure I anwer the question:
What exactly is a paid membership site?
Some membership sites provide mentioning or coaching, some contain
useful articles or information in a particular field or product,
some publish the results of tests and studies, some provide access
to libraries and other reference information, some contain
reviews, some act as a a meeting place for like minded people.
But all these sites have one thing in common: to access all (or
the best information) on these sites, you have to pay for it.
Why would people pay for it? People pay for magazines, newspapers,
books, clubs, memberships, and access to porn sites, then why
shouldn't they pay for website access containing specialized
information, mentoring or ?
However again to get people to pay for access to a website it
needs to have specialized information that you can't find anywhere
else … is hard to find anywhere else, or would be time consuming
to find on your own.
After the dot com bust it didn't take long for the big companies
to realize there was huge amounts of money to be made by charging
people for access.
For example:
-Consumer Reports has over 1 million paid subscribers paying
$19-24/year!
-The Wall Street Journal is also raking in millions for access to
their paid site.
But for every one of the big companies raking in tons of money
from their subscription websites, there are literally hundreds
(probably thousands) of "little guys" quietly running profitable
paid websites all over the world that you will never hear
about…and you wouldn't believe some of the topics.
Topics like: tall people, PT Cruisers (cars), buying websites,
unusual business ideas, selling socks, paintball, 2nd wives
clubs, financial, dating, fitness, marketing and the list goes on.
The paid membership of these sites range from a few hundred to a
few thousand in most cases but …depending on your pricing and
topic you could earn $50,000/month with just 250 paid
subscribers!!
Next time we'll talk about why you should have your own membership
website!
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